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Aida Zunaidi

Aida is the co-founder and Chief Executive Officer of Ibupreneur, a social enterprise that collaborates with single, low-income, or retired mothers with less than RM50,000 in EPF savings.

Founded during the Youth Leadership Academy in 2019, an initiative by McKinsey & Co, Ibupreneur is an accredited social enterprise that promotes women’s economic empowerment by providing education to enhance the skills of vulnerable mothers through a 10-module course that digitizes their microbusinesses. After completing the program, Ibupreneur expands the mothers’ customer base by supplying their products to niche and high-end business-to-business markets, ensuring a sustainable income.

Ibupreneur has trained 240 women in its IbuDigital program and has partnered with 21 mother-bakers in producing its confectionery products. It has contributed 1 million towards women’s economic empowerment through increased maternal income.

Aida oversees operations with the mothers of Ibupreneur Malaysia and leads the key management team, while also developing strategic business opportunities for Ibupreneur. In Ibupreneur’s 2020-2025 year plan, they aim to train 80 mothers per year and commence nationwide expansion, while also building more demand in its consumer base to ensure long-term income for mothers.

Impact means improving an individual’s quality of life one person at a time, where they can fulfill their basic needs, feel safe with a sense of belonging, possess strong self-respect, and eventually, have the strength to empower another person in our community.

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