Are you ready to take your marketing career to the next level?
PichaEats is on the lookout for a Performance & Marketing Specialist to drive our marketing efforts through data, creativity, and purpose. This role is perfect for junior executives ready to step into a mid-to-senior role and ambitious individuals eager to grow in a fast-paced, purpose-driven F&B environment.
If you're passionate about food, data, storytelling, and social impact — let’s talk!
Responsibilities
🔍 What You’ll Do:
Performance & Strategy
Analyze website performance and customer behavior using tools like Google Analytics and Meta Ads.
Review past campaigns, identify trends, and uncover growth opportunities.
Conduct competitor research to keep us sharp and innovative.
Marketing Campaigns & Content
Plan and execute seasonal campaigns (like Ramadan & Raya, Xmas, CNY, Diwali).
Write compelling content for LinkedIn, blogs, and SEO.
Draft campaign landing pages and post-festive promos.
Manage seasonal press releases and collab announcements (e.g., hotel cooking classes 🍽️).
Events & Partnerships
Coordinate booths or offline activations when needed.
Liaise with KOLs for festive tie-ins and strategic collabs.
Creative & Brand Support
Support the team with visuals, copywriting, and creative brainstorming.
Help bring PichaEats’ brand story to life across platforms.
Requirements
✨ What We’re Looking For:
✅ Strong analytical skills – experience in Google Analytics is a big plus
✅ Marketing background – digital strategy, content creation, SEO, or social media
✅ Excellent copywriting and content planning abilities
✅ Confident in managing partnerships, press comms, and campaign timelines
✅ A proactive team player with an eye for trends and storytelling
✅ Passion for food and the social impact space
This is more than just a marketing role. It's an opportunity to create meaningful change while growing your career in the F&B and social enterprise space. 🌍🍴