Senior Associate, Communications

Social Media Management

Responsible for managing official social media channels, including community engagement, and leading the development and execution of content editorial calendars and plans. This includes reporting and optimizing social media content, both organic and paid, while tracking key performance metrics like engagement, conversion, and bounce rates. Additionally, the role involves analyzing content marketing metrics, making adjustments as needed, and implementing tracking mechanisms for digital content distribution.

Graphic Design

Collaborate with the Creative & Digital Team to curate high-quality, brand- and UX-compliant designs, while executing graphic design workflows from start to finish or as assigned. This includes suggesting improvements to existing artworks, layouts, or designs, ensuring deadlines are met, and creating design assets such as root designs, vectors, videography, and photography in partnership with the Creative Team.

Video Creation

Work with the Creative & Digital Team to create awesome, high-engagement video content that really converts! You'll be brainstorming ideas, playing the role of producer (or even onscreen talent!), and making sure everything's running smoothly.

Plus, you'll need to do some solid research and content sourcing to make it all happen, and whip up engaging copy that really speaks to the end user. Oh, and don't forget-keeping an eagle eye on the details is key! You're the final stop before the content goes live, so it's up to you to catch anything that's off.

Website Management

Oversee the management of all brand-owned websites, annual web design and content audits to ensure consistency and quality. Responsible for keeping all website information current and regularly updated to maintain relevance and accuracy.

Brand Management

Curate brand expand brand collaboration with the Creative & Digital Team, while conducting annual reviews and updates of program branding. Work closely with the management team to revise the communications strategy, ensuring alignment of brand messaging and voice across all communications. Ensure that all online and offline platforms, including brand decks, websites, and social media, are consistently updated to reflect current brand messaging and voice.

Campaign Management

Ensure the timely production of all content while achieving campaign reach and targets. Create analytics reports to measure performance and ensure that the conversion rates meet the specified goals for each campaign.

General Management

Define and maintain a target number of native content pieces to be produced weekly for each brand, while achieving quarterly engagement and follower targets set by the company or department. Assist in the strategy, planning, execution, innovation, and monitoring of all programs and initiatives, including reporting. Additionally, focus on personal capacity building in consultation with a supervisor and actively coach team members to enhance overall productivity and efficiency.