Contract Renewable: Based on Performance and Funding
BENEFITS
· Cost of Living Allowance
· Outpatient Medical Entitlement - Outpatient, Dental & Optical
· Annual Leave of 21 days per year
· Group Insurance - Group Term Life, Group Personal Accident & Group
Hospitalization & Surgical
· Official Travel & other expenses - Reimbursement basis
JOB OVERVIEW
The Digital Outreach Worker will play a pivotal role in advancing public health initiatives by designing and executing digital strategies to engage hard-to-reach populations, promote HIV/STI testing, and increase PrEP uptake. Under the guidance of the Program Manager, this role focuses on digital outreach, social media engagement, campaign management, event coordination, and real-time community support. The ideal candidate will leverage digital tools to drive health education, service accessibility, and stigma reduction, aligning with the Malaysian AIDS Council’s community empowerment goals.
SPECIFIC KNOWLDEGE/SKILLS/ABILITIES
• Proficiency in digital tools (e.g., Canva, Adobe Suite, Powtoon, Capcut) and analytics software (Google Analytics, Meta Insights, Isentia).
• Proficiency in using social media tools that related to Key Populations
• Excellent written/verbal communication skills in English and Bahasa Malaysia; ability to craft culturally sensitive content for diverse audiences.
• Experience working with cross-functional teams (internal departments, external partners) to achieve project goals.
• Able to work independently, prioritize tasks, and thrive in fast-paced environments.
• Strong interpersonal skills to build relationships with community and stakeholders.
• Willingness to travel regularly (including to remote/rural areas) and work odd hours (evenings/weekends).
RESPONSIBILITIES & DUTIES
(Indicate according to Daily, Weekly, Monthly, Periodically or Annually)
a) Digital Campaign Development & Management
• Collaborate with the Program Team to design digital outreach strategies, including monitoring and evaluation (M&E) frameworks.
• Develop and manage targeted digital marketing campaigns (e.g., social media ads, Google Ads) to promote HIV services such as Community-Based Testing, self-test kits, and PrEP.
• Identify emerging trends in digital intervention (e.g., mobile marketing, AI, Chatbox etc) to innovate outreach efforts.
• Create online banner advertisements and negotiate ad placements with external platforms.
b) Social Media & Content Management
• Oversee and execute the social media, including live sessions to encourage testing, answer FAQs, and destigmatize HIV/STI services.
• Produce, edit, and publish multimedia content (videos, podcasts, infographics) for platforms like Facebook, Twitter, and Instagram.
• Optimize website and social media content for engagement, SEO, and accessibility.
c) Community Engagement & Outreach
• Conduct digital/online outreach and refer clients according to their needs.
• Provide clients with information and knowledge based the their needs.
• Respond promptly to calls, messages, and online inquiries, providing referrals to clinics, counselors, or support networks.
• Host live social media sessions to engage audiences, address HIV/STI-related inquiries, and guide users to testing/services.
• Respond promptly to calls, messages, and online inquiries, providing referrals to clinics, counselors, or support networks.
• Develop printed materials (e.g., brochures, posters) to complement digital outreach.
• Collaborate with social media influencers and other content creators to boost online reach.
d) Event Coordination & Support
• Organize webinars, webcasts, and virtual events to educate communities on HIV prevention and testing.
• Assist in coordinating events to expand reach and participation.
e) Monitoring, Reporting & Analysis
• Track website traffic, social media metrics, and campaign performance using tools like Google Analytics.
• Generate monthly reports on engagement, service uptake, and campaign ROI for internal review.
f) Administrative & Operational Support
• Assist the Program Manager in budgeting, procurement, and project implementation.
• Liaise with finance and audit teams to ensure timely disbursements and resource allocation.
• Perform ad-hoc tasks to support program goals, as assigned.
