Siti Sarah Anuar

Siti Sarah Anuar is the co-founder and Chief Financial Officer of Jom Makcik, a social enterprise focused on empowering women and vulnerable groups through safer and more accessible travel options. Established alongside her mother, Dr. Sazlina Kamalralzaman, Jom Makcik offers services like women-driven transport and chaperone assistance for elderly and special needs passengers, enhancing mobility and independence for those in need.

Before launching Jom Makcik, Sarah worked with her mother to expand the business, which started in 2018 as MakCik Travels. The service gained traction by providing women and vulnerable individuals with a safe travel experience, earning Sarah recognition as a young tech entrepreneur in Malaysia. Her work has been supported by organizations such as the AirAsia Foundation.

Sarah’s mission is to provide social impact through the gig economy, offering women an opportunity to generate income while improving the quality of life for underserved communities. Her vision continues to expand, with plans for further developing the services through digital platforms.

Making Impact is creating meaningful change by addressing social issues, particularly around the safety, mobility, and empowerment of women, the elderly, and vulnerable groups.