Patrick Lee

Patrick Lee is the Content Director of Critical2, a multi-platform video network built on real people telling real stories. A storyteller with more than 15 years in the media industry, he focuses on climate, environment and sustainability, translating complex global issues into accessible narratives that help Malaysians make sense of the world around them and their place in it.
As the face of Critical2, Patrick curates and shapes stories rooted in local realities, linking them to broader frameworks such as the United Nations Sustainable Development Goals. Rather than chasing clicks or clout, his work centres on meaning by amplifying voices that are often unheard and reframing sustainability beyond fear-driven messaging. In a media landscape saturated with climate doom and gloom, he believes storytelling can still inspire care, agency and hope.
Critical2 was born from the belief that change is possible if enough people understand what is at stake before the planet crosses the critical two-degree Celsius threshold. The platform is a product of The Bridge of Asia, a Malaysia-based ESG communications and consultancy firm co-founded by Patrick alongside Joshua Paul and Florence Looi. Together, they share a simple mission: to make sustainability easier to understand and harder to ignore.

People think impact has to be something big or out of the ordinary. But it can be as easy as getting involved in a cause or a community, or just doing something good for someone. Most people have no idea of the kind of impact they’re capable of. They just have to start.