Nithiyaraja Selvarajan

Nithiyaraja Selvarajan, fondly known as N.Raaj Selvarajan, is the Group Chairman of Hemrish Group, a company revolutionizing senior living across Asia. At the heart of Hemrish’s operations is Sukha Golden, its flagship brand, setting new standards in the aged-care industry by seamlessly blending comfort, dignity, and community. Through Sukha, Raaj has created a transformative platform offering holistic solutions for seniors, catering to individuals from diverse backgrounds.

With over a decade of experience in senior living and hospitality, Raaj is driven by a deep commitment to improving the lives of elderly Malaysians and their families. His latest initiative involves establishing a foundation under Hemrish, designed to provide quality housing and care for seniors, spanning both those with financial means and those from underserved communities. This ensures that security and compassionate care remain accessible to all.

Raaj’s vision is more than a business endeavour; it is a mission to leave a lasting legacy. Whether speaking on BFM Radio, engaging at startup festivals, or hosting community meet-and-greet sessions, he consistently inspires others to join his movement to redefine senior care. With entrepreneurial acumen and unwavering dedication, Raaj is transforming senior living into an industry that champions dignity, inclusivity, and peace of mind. His ultimate aspiration? To be remembered as the pioneer who reshaped senior living and touched countless lives.

To me, “making an impact” means creating meaningful and lasting change that improves lives and uplifts communities. It’s about addressing real challenges with innovative, inclusive solutions that leave a legacy of progress and hope. In my work, it means revolutionizing senior living to ensure dignity, care, and accessibility for all, shaping an industry that truly serves its people.