Gevi Ananda Roe

With over 15 years of experience in social innovation and community development, Gevi Ananda Roe is a dedicated strategist driving inclusive growth and empowerment across Malaysia. As Chief Executive Officer of Pepper Labs, she has strengthened grassroots and stakeholder connections through high-impact public–private–philanthropy collaborations with ministries, corporates, and foundations.

She has laid a strong foundation and led flagship initiatives such as the Cloud Kitchen Programme and Micro-credential Certification in Digital Culinary Management, empowering women, youths, micro-entrepreneurs, and low-income communities through digital upskilling, entrepreneurship, and sustainable income generation.

Previously serving in the Prime Minister’s Department, Gevi championed and resolved significant documentation and socioeconomic challenges within marginalized communities, while fostering collaboration between government agencies and civil society to ensure effective programme execution.

Her work spans youth apprenticeship programmes, entrepreneurship empowerment, and digital inclusion efforts that promote resilience, independence, and long-term socioeconomic mobility. Guided by the belief that lasting change begins with empowered communities, Gevi continues to translate grassroots innovations into sustainable national impact models.

Making an impact, to me, begins with establishing a strong and purposeful foundation, one that enables beneficiaries to appreciate the dedication, perseverance, and collective effort behind every milestone achieved. It is about journeying together through challenges, fostering resilience, and cultivating the capacity to sustain progress over time. Ultimately, true empowerment is not defined by scale or numbers, but by the depth of transformation and the enduring, positive ripple effects it creates within communities.