WHO'S THE MOST CHARITABLE?
How Malaysia's Biggest Public Companies Give Back To Society?
Maxis Berhad
As the nation’s leading converged solutions provider, Maxis is deeply intertwined with Malaysia and its people offering unmatched personalised experience, connectivity services and solutions placing people ahead of technology. The Group remains guided by their MAX Plan (Maxis for all, Achieve Unmatched Personalised Experience, Maxis Way) while maintaining the highest levels of commitment to protect the needs and interests of people, their stakeholders and the environment through five value creation themes; Enabling a Digital Nation, Enhancing Customer Experience and Satisfaction, Empowering Our People and Transforming Our Organisation, Caring for Our Community and Environment and Embedding Responsible Business Practices. Maxis is committed to pledge 1% of profit before tax (PBT) pledge for corporate social responsibility.
Fiscal Year-End: 31 December 2022
The net profit of Maxis Berhad increased in FY2022 to RM1.18 billion from RM1.30 billion during the previous financial year.
The year on year net profit growth at Maxis Berhad is at -9.63%.
The Company’s dividend payout for the FY2022 amounts to RM1.57 billion.
Total cash contributions made by CIMB during FY2022, was RM3.96 million. This contribution was made through community initiatives.
Total in-kind contributions are accounted for under the RM3.96 million contribution made through community initiatives.
The total employee volunteer hours reported by Maxis Berhad is 1,355 hours.
Maxis Berhad:
Cash, In-Kind and Employee Volunteer Hours
| No. | Contribution | Based on Previous Yr | Cash Giving | In-kind Giving | Employee Volunteer Hours | Beneficiaries | |
|---|---|---|---|---|---|---|---|
| 1 | UsahaWIRA | N/A | Educational programme | N/A | 25,000 SMEs | Maxis has supported over 25,000 SMEs in their digitalisation journey via their UsahaWIRA programme. Through this, Maxis educated and inspired SMEs to grow and scale their businesses digitally while alleviating their financial burden. Partnering with AmBank, BSN, MDEC and the Malaysian Retail Chain Association (MRCA), Maxis hosted nationwide networking sessions to connect local businesses. Over 500 local entrepreneurs were inspired by the journeys of their peers, and to explore solutions on digital marketing, electronic point-of-sale, remote working and more. | |
| 2 | Maxis Scholarship Programme | ⬇️ | N/A | 19 scholarships | N/A | 19 scholars | In the year 2022, an extensive review process was conducted, evaluating numerous applications, and as a result, 19 exceptional students were selected as recipients of scholarships. These students demonstrated remarkable accomplishments both academically and in co-curricular activities, encompassing three distinct scholarship categories. Among these, 5 individuals were chosen for the Maxis Tech Scholarship, 7 were granted the Maxis Young Leaders Scholarship, and another 7 were recipients of the Maxis Women in Tech Scholarship. |
| 3 | eKelas | ⬆️ | N/A | Educational programme | N/A | 73,000 students | In its seventh year, Maxis continued to support students nationwide with free access to exciting digital learning content and engagement activities. students are exposed to experiential learning through a combination of live tutorials,group learning , competitions and digital content via the eKelas portal and app. eKelas today provides a complete digital learning experience, including opportunities for students to take part in annual campaigns like English and STEM competitions as well as the opportunity to apply for the Anugerah Gemilang student grant. To date, there are over 73,000 students from 2,184 schools, registered on the eKelas portal, ensuring that they receive access to digital learning opportunities |
| 4 | eKelas | ⬆️ | N/A | Educational programme | N/A | 5,000 students | This programme has been recognised by the Ministry of Education under its Highly Immersive Programme (HIP), where eKelas students who participate in the HIP StoryFest English Competition can collect co-curricular marks which are included in their school certificate. The Competition aims to build students’ confidence in speaking English and encourage the learning of English through fun activities. In 2022, more than 5,000 students participated in the HIP StoryFest Competition, over 50% more than the previous year. |
| 5 | eKelas Usahawan | ⬆️ | N/A | Training programme worth RM1.31M | N/A | 1,700 entrepreneurs | This initiative continues to attract strong interest from micro-SMEs, particularly women entrepreneurs, in adopting digitalisation for their businesses. In facilitating dedicated workshops, eKelas Usahawan collaborates with government agencies and NGOs to attract and help more entrepreneurs and SMEs to apply basic digital marketing knowledge and tools to their respective businesses. In 2022, the programme trained a total of 1,700 entrepreneurs. |
| 6 | Festive Charity | ⬆️ | N/A | Food aid worth RM64k | N/A | Community | In 2022, Maxis reached out to various communities – from senior citizens and B40 individuals and families to students and single mothers – in conjunction with the four festive seasons of Chinese New Year, Hari Raya, Deepavali and Christmas. These communities benefitted from over 2,400 boxes of food aid and essential items, food vouchers, refurbished desktops and back-to-school packs that were contributed worth RM64,000. |
| 7 | Humanitarian Relief Initiatives | ⬆️ | N/A | Disaster relief aid worth RM0.81M | N/A | Disaster Victims | In anticipation of the monsoon season spanning from November 2022 to March 2023 and following Maxis' standard operating procedures, Maxis undertook comprehensive flood preparation and mitigation measures. These initiatives encompassed several strategies: Maxis strategically stationed four boats in regions prone to flooding, including Pahang, Johor, and Penang. Maxis conducted flood mitigation simulation exercises in collaboration with relevant authorities to enhance their readiness. To ensure operational continuity, all critical tower sites were equipped with power generators. Maxis took proactive steps by raising and hardening 49 sites situated in historically flood-prone areas. Collaborating with the Regulator, MCMC, Maxis established single channel usage for notifying State MCMC offices about flood-related outages. Maxis established a Virtual Command Center involving key stakeholders, fostering effective communication. Additionally, Maxis identified personnel in flood-prone zones and ensured adequate resources to sustain normal business operations. To accommodate potential traffic surges during the flood period, Maxis proactively upgraded radios. The cumulative effort of these initiatives amounted to a substantial contribution of RM 819,000. |
| 8 | Employee Volunteering Hours | N/A | RM64,474 | 1,355 hours | Public | In the reporting period, Maxis employees collectively contributed 1,355 volunteering hours, which translated to a volunteering value of RM 64,474. This value was calculated using the formula: Volunteering value equals the Average Hourly Rate multiplied by the Total Maxis Volunteering Hours. |
⬆️ – shows an increase monetarily or the number of beneficiaries from 2021 report
⬇️ – shows a decrease monetarily or the number of beneficiaries from 2021 report
1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual and Sustainability report.
2. The information above is derived from Maxis Berhad’s 2022 Annual and Sustainability Report. Email correspondence was made between between 20 April – 3 August 2023 to seek further clarification, however, no reply was received.
Focus Areas of Maxis Berhad
Beneficiaries of Maxis Berhad
Maxis Berhad increased their community investment in FY2022 from RM0.43 million to RM3.93 million. The majority focus areas from the company’s giving are in Education. 57.1% of Maxis’ giving initiatives were contributed towards education including multiple training and educational programmes to help SMEs on their digitilisation journey. The main beneficiaries that were positively impacted by the Group’s giving initiatives were the Youth. A large portion of givings benefited the Youth as many initiatives were for students such as their eKelas programme and scholarships. The employee volunteer hours at Maxis Berhad has also increased from 1,056 hours to 1,355 hours in the current financial year.
See How Maxis Berhad Ranks Against The Other Top 19 Public-Listed Companies
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