BURSA TOP 20: WHO'S THE MOST CHARITABLE?
How Malaysia's Biggest Public Companies Give Back To Society?
Maxis Berhad
As the nation’s leading converged solutions provider, Maxis is deeply intertwined with Malaysia and its people offering unmatched personalised experience, connectivity services and solutions placing people ahead of technology.
The Group remains guided by their MAX Plan (Maxis for all, Achieve Unmatched Personalised Experience, Maxis Way) while maintaining the highest levels of commitment to protect the needs and interests of people, their stakeholders and the environment through five value creation themes; Enabling a Digital Nation, Enhancing Customer Experience and Satisfaction, Empowering Our People and Transforming Our Organisation, Caring for Our Community and Environment and Embedding Responsible Business Practices.
Maxis is committed to pledge 1% of profit before tax (PBT) pledge for corporate social responsibility.
Fiscal Year-End: 31 December 2021
Note:
Proportion of in-kind giving is not visualized in the chart above.
Net profit of the Group dipped by 5.4% to RM1,308 million in FY2021.
The reported profit after tax payout ratios in FY2021 is 101.8% or a total dividend payout of RM1.33 billion.
Total cash contributions made by Maxis Berhad during FY2021, as found in their annual report, is approximately RM435,000.
Total monetary amount worth of in-kind contributions made by the Group was not detailed in their annual report.
A total of 1,056 employee volunteer hours was recorded by Maxis Berhad in FY2021.
Maxis Berhad:
Cash, In-Kind and Employee Volunteer Hours
| No. | Contribution | Cash Giving | In-kind Giving | Employee Volunteer Hours | Beneficiaries | |
|---|---|---|---|---|---|---|
| 1 | UsahaWIRA programme | N/A | Educational content and workshops | N/A | Entrepreneurs | The UsahaWIRA programme deploys content and platforms to offer valuable insights to entrepreneurs. Some of the initiatives included a weekly six-episode series on Astro Ria, a short film and customer featurettes, bite-sized TikTok-style videos dubbed 'Tanyalah Maxis', a full-day event featuring industry leaders and successful entrepreneurs who shared their journey in Maxistal entrepreneurship and hosted multiple workshop sessions. |
| 2 | Flood network impact and recovery | N/A | 4 boats | N/A | Flood victims | Maxis provided 4 boats for use during floods located in Pahang (2), Johor (1) and Penang (1) included with flood mitigation simulation exercises with the relevant authorities. |
| 3 | Flood network impact and recovery | N/A | Generators at 49 sites | N/A | Flood victims | Maxis deployed generators as standby to 49 sites to be prepared for the prolonged power disruptions during floods. |
| 4 | Flood network impact and recovery | N/A | 55 portable generators | N/A | Flood victims | Maxis prepared 55 portable generators nationwide ready-for-mobilisation in areas such as Central (11), Eastern (10), Northern (12), Southern (9) and East Malaysia (13). |
| 5 | Maxis scholarship | N/A | 21 scholarships | N/A | 21 scholars | During FY2021, Maxis offered 21 scholarships to students in 3 different segments; 9 scholarships for tech, 7 scholarships for women in tech and 5 scholarships for young leaders. |
| 6 | eKelas programme | N/A | English speaking and writing competition | N/A | 3,000 student participants | An immersive use of English with eKelas HIP StoryFest competition was conducted through National-level English speaking and essay writing competitions, supported by tutorial guide videos on writing the best essay and tips to sharpen speaking skills. eKelas HIP Storyfest competition received more than 3,000 students participants. |
| 7 | eKelas programme | N/A | 2 virtual forum sessions | N/A | 1,000 teachers | The eKelas programme hosted 2 virtual forum sessions on ‘How to Be ‘HIP’ Beyond the Classroom that benefited 1,000 teachers across Malaysia. |
| 8 | eKelas programme | N/A | Educational materials and talks | N/A | Students | An inaugral eKelas STEM Challenge to promote coding, creative and design thinking skills was conducted in FY2021. The campaign introduced STEM content through the popular Roblox game and space travel aimed to foster critical thinking and promoting innovation among student participants. Additionally, a holistic programme was also implemented where students access explainer videos, notes and modules to learn coding and design basics, talk series by STEM experts and workshops. |
| 9 | eKelas programme | N/A | 200 hours of live tutorial sessions and 3,000 educational content. | N/A | 50,000 students from 625 schools | The Maxis eKelas has seen an acceleration in growth with over 50,000 students from 625 schools connecting through the eKelas portal. Maxistal activities in Maxis eKelas include providing close to 200 hours of live tutorial sessions and the mobile app offering more than 3,000 curated bite-sized educational content. |
| 10 | eKelas Usahawan | N/A | Training workshops | N/A | 1,020 entrepreneurs | Through eKelas Usahawan, a total of 1,020 entrepreneurs were trained in 2021 through Maxis' collaborations with Pacos Trust, Yayasan Hijrah, Yayasan Kebajikan Negara and Iskandar Region Development Authority. |
| 11 | eKelas Usahawan | N/A | Training workshops | N/A | 200 participants and 34 entrepreneurs | Maxis also held a campaign comprising series of workshops for 200 participants and 34 entrepreneurs. |
| 12 | #MYBaikHati campaign | N/A | 340 desktops and 35 laptops | N/A | 300 schools and 35 families | Maxis contributed refurbished 340 desktops and 35 laptops to 300 schools and 35 families across Malaysia as part of #MyBaikHati campaign. |
| 13 | Festive charity and humanitarian relief efforts | N/A | Food boxes | N/A | B40 households | During Chinese New Year, Maxis provided food boxes as well as face masks and sanitisers for B40 households in Desa Mentari, Selangor and Sg Rapat, Perak. |
| 14 | Festive charity and humanitarian relief efforts | N/A | 100 desktops | N/A | 29 schools | In conjunction with Hari Raya, 100 desktops were delivered by Maxis to 29 schools across Malaysia. |
| 15 | Festive charity and humanitarian relief efforts | N/A | 20 refurbished desktops, 1 projector and 70 food boxes | N/A | SJK (Tamil) Jalan Fletcher and families in need | Maxis equipped SJK (Tamil) Jalan Fletcher, Kuala Lumpur with 20 refurbished desktops and a new projector during Deepavali. Additionally, a total of 70 food boxes were also distributed to families in need in Matang Jaya, Sungai Buloh. |
| 16 | Festive charity and humanitarian relief efforts | N/A | 135 food packs, 6 new tablets, festive gifts and installed Maxis 4G WiFi | N/A | Rumah Kanak-Kanak Kota Kinabalu | During Christmas, Maxis contributed 135 food packs, 6 new tablets, festive gifts and installed Maxis 4G WiFi for Rumah Kanak-Kanak Kota Kinabalu, Sabah. |
| 17 | Flood assistance relief | N/A | Food boxes, hygiene kits and SIM packs | N/A | Flood victims | Working with NGO partners, Maxis mobilised teams to support flood victims with food boxes and hygiene kits along with SIM packs for those in relief centres. |
| 18 | Flood assistance relief | N/A | Clean up homes and support families | N/A | Taman Sri Muda, Bukit Changgung and Taman Sri Nanding | Maxis participated as an industry with the Ministry of Communications and Multimedia (KKMM) to support flood relief initiatives, OPS Bantu Hingga Selesai, to clean up homes and support families at 3 impacted locations in Selangor; Taman Sri Muda (Shah Alam), Bukit Changgung (Sepang) and Taman Sri Nanding (Hulu Langat). |
| 19 | Flood assistance relief | N/A | Food boxes and hygiene kits | N/A | YKN’s regional offices, east coast, Klang Valley, Negeri Sembilan, Melaka and Johor | Collaborating with Yayasan Kebajikan Negara (YKN), Maxis made food boxes available for impacted communities at YKN’s regional offices in Kuala Lumpur, Johor Bahru, Ipoh, Penang, Kuala Terengganu, Kota Kinabalu and Kuching. Additionally, Maxis worked with the Malaysian Red Crescent Society (MRCS) by preparing more food boxes and hygiene kits for distribution in the East Coast as well as Klang Valley, Negeri Sembilan, Melaka and Johor |
| 20 | Aiding frontliners and communities | RM135k | Sponsorship of Hotlink Unlimited mobile lines | N/A | Malaysian Red Crescent Society (MRCS) | As part of Maxis' RM1 million pledge to the GLC/GLIC Disaster Response Network (GDRN) for “To Malaysia, With Love” a campaign driven by MCMC initiatives included RM135,000 in funding to Malaysian Red Crescent Society (MRCS)'s mobile vaccination programme under the National COVID-19 Immunisation Programme (PICK). Maxis also provided connectivity for MRCS’ Hotline numbers via the sponsorship of Hotlink Unlimited mobile lines. |
| 21 | Aiding frontliners and communities | RM50k | Meal sponsorships | N/A | Staff and volunteers | Maxis' RM1 million pledge to the GLC/GLIC Disaster Response Network (GDRN) for “To Malaysia, With Love” a campaign driven by MCMC initiatives included RM50,000 to vaccination centres at Bukit Jalil Stadium and Multimedia University Cyberjaya for one month’s sponsorship of meals for staff and volunteers. |
| 22 | Aiding frontliners and communities | RM100k | Sponsorship of personal protective equipment and meals | N/A | 200 frontliners, volunteers and patients | The RM1 million pledge by Maxis to the GLC/GLIC Disaster Response Network (GDRN) for “To Malaysia, With Love” a campaign driven by MCMC initiatives included RM100,000 to the COVID-19 Assessment Centre in Kuala Lumpur for the sponsorship of personal protective equipment to support 200 frontliners, meals for volunteers and patients for a month. |
| 23 | Aiding frontliners and communities | RM150k | Food boxes | N/A | Impacted communities | Part of the RM1 million pledge by Maxis to the GLC/GLIC Disaster Response Network (GDRN) for “To Malaysia, With Love” a campaign driven by MCMC initiatives included RM150,000 to the MRCS to distribute food boxes to communities affected by the pandemic across Malaysia. |
| 24 | Employee volunteer hours | N/A | N/A | 1,056 hrs | Beneficiaries | The Maxis volunteerism programme, mSquad clocked in 1,056 volunteer hours by mSquad members which reflects a total volunteering value of RM48,649. |
1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual report.
2. The information above is derived from Maxis Berhad’s 2021 Annual Report. Email correspondence was made between between 8 July – 3 August 2022 to seek further clarification, however no reply was received.
See How Maxis Berhad Ranks Against The Other Top 19 Public-Listed Companies
Why Is This Report Necessary?
CHEER ON
Generous and meaningful corporate philanthropy
INSPIRE
More corporate giving and social responsibility
GOOD REPORTING
Encourage transparency and accountability for social and environmental matters
CONVERSATION
Spark discussions on the importance of corporate philanthropy
Get updated on the impact industry
Receive monthly digest about jobs, news, and events. Promise, no spam!
You can unsubscribe anytime.