WHO'S THE MOST CHARITABLE?
How Maxis Berhad Gives Back To Society?
Maxis Berhad
Maxis as Malaysia’s leading integrated telecommunications provider is driven by our purpose to connect people and businesses to a world of possibilities. Sustainability continues to play a central role in achieving this purpose, as it supports the steady and sustainable growth necessary to realise our vision. By prioritising environmental responsibility, promoting social equity and fostering economic progress, all while upholding strong governance and transparency, we remain committed to building a resilient future for all.
Fiscal Year-End: 31 December 2024
The net profit of Maxis Berhad increased in FY2024 to RM1.39 billion from RM993 million during the previous financial year.
Maxis Berhad reported a year-on-year net profit growth of 40.58%.
In FY2024, the Company declared a dividend payout ratio of RM1.30 billion or 17 sen per share.
The Company did not specify the total amount of contribution made towards Zakat during FY2024.
Total cash contributions made by Maxis Berhad during FY2024 is RM5.72 million, as part of their community investment.
The total employee volunteer hours reported by Maxis Berhad is 3,440 hours.
Maxis Berhad:
Cash, In-Kind and Employee Volunteer Hours
| No. | Contribution | Cash Giving | In-kind Giving | Employee Volunteer Hours | Beneficiaries | |
|---|---|---|---|---|---|---|
| 1 | eKelas® & eKelas® Usahawan | RM1.65M | Education | N/A | Youth | Students from Year 4 to Form 5 are provided with access to more than 2,600 videos and 1,300 quizzes in subjects such as Mathematics, English, Science, Bahasa Melayu and History, all aligned with the national curriculum. |
| 2 | eKelas® | N/A | English programme | N/A | 15,000 students | eKelas hosts the annual HIP English StoryFest to enhance students’ English proficiency, storytelling skills and confidence. In 2024, more than 15,000 students from 59 schools took part in theatre workshops that enriched their language and cultural appreciation. |
| 3 | eKelas® | N/A | Educational Programme | N/A | 2,600 students | To support students in rural schools on their GenAI journey, Maxis conducted GenAI workshops for 2,600 students across 65 schools, teaching key concepts such as prompt engineering, text and image generation and AI ethics. Maxis also piloted a “GenAI for Teachers” training programme with 78 STEM teachers, equipping them with the skills to use GenAI as a classroom tool. Teachers were coached through hands-on activities to help them develop lesson plans, quizzes, assignments, co-curricular activities and other daily tasks using GenAI. |
| 4 | eKelas® Usahawan | N/A | Educational Programme | N/A | 4,483 entrepreneurs | In 2024, Maxis partnered with 28 organisations to conduct 37 workshops for 3,444 entrepreneurs. An additional 1,039 entrepreneurs were trained through MCMC’s NADI Smart Services, which provide internet access, digital literacy training and information on government initiatives to bridge the digital divide in underserved areas. In total, 4,483 entrepreneurs were trained. |
| 5 | Festive charity & ad-hoc donations | RM95k | Welfare | N/A | 880 beneficairies | In 2024, Maxis’ festive charity initiatives benefitted 880 orphans, older persons and individuals with disabilities. |
| 6 | Contributions of refurbished laptops | RM21k | Welfare | N/A | 85 schools and 4 community learnign centres | Maxis contributed 336 refurbished laptops to 85 schools and four Community Learning Centres, expanding digital learning opportunities and helping to bridge the digital divide. |
| 7 | Humanitarian relief | RM2.18M | Relief Aid | N/A | Disaster Victims | In 2024, Maxis made a total contribution of RM2.2 million, comprising RM2 million in cash to the government’s Dana Ihsan MADANI and RM200,000 in in-kind contributions to the Ministry of Communications in support of flood relief and recovery efforts. This included the distribution of 4,000 free mobile SIM cards and top-ups at temporary relief centres, essential supplies for 1,000 SPM students, and food boxes for families affected by floods in Kelantan. |
| 8 | mSquad Volunteerism | N/A | N/A | 3,440 hours | Community | Through the mSquad volunteerism programme, Maxis empowers employees to engage in community and humanitarian initiatives. In 2024, employees contributed 3,440 volunteer hours, valued at RM148,549. |
| 9 | Maxis Scholarship | RM1.30M | Sponsorship | N/A | 16 scholars | Maxis awarded 16 scholarships in 2024. A total of RM1,339,000 was allocated to support both new and existing Maxis scholars. |
Shows an increase monetarily or the number of beneficiaries from 2023 report.
Shows a decrease monetarily or the number of beneficiaries from 2023 report
1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual and Sustainability report.
2. The information above is derived from Maxis Berhad’s 2024 Annual and Sustainability Report. Email correspondence was made between 1 November – 20 November 2025 to seek further clarification, however, no reply was received.
This independent report is produced without sponsorship from any organisation. The objective of the Bursa Top 20 is to promote philanthropy and encourage charitable giving among for-profit organisations.
Focus Areas of Maxis Berhad
Beneficiaries of Maxis Berhad
In FY2024, Maxis Berhad reported community investments amounting to RM5.28 million, with 50% allocated to educational initiatives, followed by welfare (25%), and relief aid and sponsorships at 12.5% each. This contribution represented 0.38% of the Group’s cash-to-profit giving ratio.
As part of its education-focused efforts, Maxis implemented initiatives such as eKelas and eKelas Usahawan. These initiatives reportedly benefited 65,141 individuals. In terms of beneficiary focus, the largest share of Maxis’s contributions was directed towards youth beneficiaries (62.5%), followed by the community at large (25%) and disaster victims (12.5%). Additionally, Maxis Berhad reported a total of 3,440 employee volunteer hours in its sustainability report.
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