WHO'S THE MOST CHARITABLE?

How Hong Leong Financial Group Berhad Gives Back To Society?

Hong Leong Financial Group Berhad

Hong Leong Financial Group Berhad offers an integrated suite of conventional and Islamic financial products and services which enables us to reach out and connect with customers not only in Malaysia, but throughout the region. Hong Leong Financial Group Berhad is an investment holding company and has three core businesses in the group; Commercial and Islamic banking under Hong Leong Bank Berhad (“HLB”), Insurance and Family Takaful, housed under our insurance holding company HLA Holdings Sdn Bhd (“HLAH”) and Investment banking and asset management under Hong Leong Capital Berhad (“HLCB”).

Fiscal Year-End: 30 June 2024

Industry: Financial Services

Net Profit: RM3.20 billion

The net profit of Hong Leong Financial Group increased in FY2024 to RM3.20 billion from RM2.79 billion during the previous financial year.

Profit Growth (YoY): 11.0%

The year on year net profit growth at HLFG is at 11%.

Dividend Payout Ratio: 34%

HLFG’s dividend payout is through Hong Leong Bank Berhad which is at a ratio of 34%.

Zakat Fund: N/A

The Group did not specify the total amount of contribution made towards Zakat during FY2024.

Community Investment: RM0.50 million

Total community investment made by Hong Leong Financial Group during FY2024 was RM 502,695 as reported in their Bursa ESG Performance Data Table.

Employee Volunteer Hours: N/A

There were no employee volunteer hours reported by HLFG in their annual and sustainability report during FY2024.

Hong Leong Financial Group Berhad:
Cash, In-Kind and Employee Volunteer Hours

No.	Contribution	Cash Giving	In-kind Giving	Employee Volunteer Hours	Beneficiaries
1	HLB Jumpstart	RM476k	Entrepreneurship programme	N/A	10,548 beneficiaries	The HLB Jumpstart programme supports early-stage Malaysian startups and entrepreneurs in developing sustainable solutions, driving innovation, and addressing environmental challenges. Currently, the programme works with seven social enterprises such as SURI, Green Hero, Coffee for Good, The Asli Co, Benak Raya, Primus Wellness, and Refiller Mobile. In FY2024, the HLB CSR team organised the HLB Jumpstart 3.0 workshop, bringing together participating social enterprises and one NGO for upskilling in areas including Microsoft Excel, ESG, digital marketing, and social media branding. Overall, HLB invested RM476,600 in local communities, reaching 9,013 direct beneficiaries and 1,535 indirect beneficiaries.
2	HLCB - Supporting Local SMEs	RM4.5k	550 succulents	N/A	Charitable organisations	For the Chinese New Year celebration in February 2024, 550 succulents worth RM4,505 were sourced from Little Eden Succulents, a local business that donates a portion of its annual profit to charitable organisations.
3	HLCB - Supporting Local SMEs	RM5.7k	N/A	N/A	Housewives and single mothers	Deliccia, a social enterprise employing urban poor housewives and single mothers, was engaged to cater the internal CNY celebration at a cost of RM5,736.
4	HLCB - Supporting Local SMEs	RM6.7k	N/A	N/A	Housewives and single mothers	During the FY2024 Raya celebration, HLCB engaged Seven Tea One, a non-profit that employs differently abled teens, urban housewives and single mothers, investing RM6,720 for their catering services.
5	Ramadan Dates Distribution	RM1.58k	N/A	N/A	7 surau and 2 old folk's homes	To support underprivileged and essential communities during Ramadan, HLCB distributed dates to suraus and old folks’ homes from 17 to 28 March 2024. An investment of RM1,584 facilitated this initiative, reaching seven suraus and two old folks’ homes.
6	Donation Drives	RM1.65k	Breakfast meals	N/A	300 homeless beneficiaries	Leveraging a Ramadan donation drive amongst HLAM and HLISAM staff, HLCB donated RM1,650 worth of breaking fast meals for 300 people to the PERTIWI Soup Kitchen charity for the homeless.
7	Donation Drives	RM3.3k	Food and essential items	N/A	2 old folk's homes	A New Year’s donation drive for two old folks’ homes, the Pertubuhan Kebajikan Pusat Jagaan Sri Mesra at Ampang received a donation of RM1,500 in cash and RM300 in food and essential items, while Pusat Jagaan Siti Nor Aini at Kajang received a donation of RM1,500 in cash, alongside food and essential items, including a freezer.

Shows an increase monetarily or the number of beneficiaries from 2023 report.

Shows a decrease monetarily or the number of beneficiaries from 2023 report

1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual and Sustainability report.

2. The information above is derived from Hong Leong Financial Group Berhad’s 2024 Annual and Sustainability Report. Email correspondence was made between 1 November – 20 November 2024 to seek further clarification, however, no reply was received.

This independent report is produced without sponsorship from any organisation. The objective of the Bursa Top 20 is to promote philanthropy and encourage charitable giving among for-profit organisations.

Highlights From Hong Leong Financial Group Berhad's Giving

Focus Areas and Beneficiaries of Hong Leong Financial Group Berhad

Hong Leong Financial Group reported total community investments of RM502,695 in FY2024, representing a 0.02% profit-to-giving ratio across its operating companies, Hong Leong Bank and Hong Leong Capital Berhad. The majority of community investments were directed towards welfare initiatives, followed by community development and education.

Most initiatives primarily benefited the community, with additional focus on women and the elderly. Notable initiatives included HLB Jumpstart and Hong Leong Capital Berhad’s support for local SMEs. However, no employee volunteer hours were reported by HLFG in FY2024.