WHO'S THE MOST CHARITABLE?

How Hong Leong Bank Berhad Gives Back To Society?

Hong Leong Bank Berhad

Hong Leong Bank forms part of the Hong Leong Financial Group. The Bank has assets exceeding RM297.8 billion, standing as a leading financial institution in Malaysia, driven by digital innovation and a customer-centric approach that serves clients across Asia.

Rooted in a century-old legacy, their purpose drives to make a tangible difference to their customers and society. They are continuously building through their sustainability themes; Digital at the Core, Workforce Readiness, Socially Responsible Business, Environmental Management and Community Investment.

Fiscal Year-End: 30 June 2024

Industry: Financial Services

Net Profit: RM4.19 billion

The net profit of Hong Leong Bank Berhad increased in FY2024 to RM4.19 billion from RM3.81 billion during the previous financial year.

Profit Growth (YoY): 9.90%

The year on year net profit growth at Hong Leong Bank Berhad is at 9.90%.

Dividend Payout Ratio: 33.6%

The Group declared a dividend payout ratio of 33.6% during FY2024.

Zakat Fund: RM0.35 million

Hong Leong Bank reported a zakat contribution of RM350,000 in FY2024.

Community Investment: RM0.48 million

Total community investment made by Hong Leong Bank Berhad during FY2024, was RM0.48 million based on their Performance data table from Bursa ESG Reporting Platform.

Employee Volunteer Hours: 3,091 hours

The total employee volunteer hours reported by Hong Leong Bank Berhad in FY2024 is 3,091 hours.

Hong Leong Bank Berhad:
Cash, In-Kind and Employee Volunteer Hours

No.	Contribution	Cash Giving	In-kind Giving	Employee Volunteer Hours	Beneficiaries
2	HLB Jumpstart - SURI	N/A	Upskilling initiatives	N/A	40 single mothers	SURI focuses on denim upcycling. They develop and sell fashion products made from repurposed denim, creating financial and upskilling opportunities for low-income single mothers from underprivileged communities. In total, 40 B40 single mothers have completed a three-month intensive training programme in sewing and product development, with 20 of them trained in FY2024.
4	HLB Jumpstart - COFFEE FOR GOOD	N/A	N/A	N/A	2 youths	The programme trains and employs underserved youth as skilled coffee baristas, helping them overcome barriers to skills development and opportunities in the F&B industry. Since the partnership began, HLB has supported Coffee for Good in achieving RM25,908 in sales in FY2024 and has employed two B40 youths at its kiosk and for catering events during the post-COVID-19 period (2021–2023).
1	HLB Jumpstart - PRIMUS WELLNESS	N/A	Upskilling initiatives	N/A	13 entrepreneurs	Primus Wellness produced and sold herbal products while creating entrepreneurial and employment opportunities for underprivileged and financially vulnerable communities. Since the start of the partnership, the initiative has generated RM142,628 in Primus Wellness sales and onboarded 13 new entrepreneurs.
3	HLB Jumpstart - GREEN HERO	N/A	Upskilling initiatives	N/A	Community	Green Hero operates an online F&B business selling surplus food at a reasonable price. This ensures that food waste is reduced, and the less privileged community have access to nutritious food at an affordable price. Since partnering with GREEN HERO, they have seen a 271% increase in sales and saved 104,882 meals from landfills, marking a 6,012% growth since inception.
5	HLB Jumpstart - THE ASLI CO.	N/A	1,200 mangrove saplings	N/A	35 orang asli mothers	The Asli Co. aspires to empower indigenous mothers with a long term goal to uplift them from poverty and support their children’s education. Currently, 42 Orang Asli mothers have been trained to produce and sell artisan soaps, indoor succulent pots, WHO-compliant fabric masks, hand sanitisers, disinfectant sprays, among others. Since partnering with THE ASLI CO, they have seen a 402% increase in sales and provided job opportunities to 70 mothers from the Orang Asli community.
6	Mangrove Tree Planting @ Kuala Selangor Nature Park9	N/A	39kg of trash	N/A	1200 mangrove saplings	HLB planted mangrove saplings as part of their efforts to offset emissions and strengthen coastal resilience against climate change. In total, 1,200 mangrove saplings were planted with the support of 80 employee volunteers, who collectively contributed 324 volunteer hours.
7	Gotong Royong Outreach @ Bukit Jalil Recreational Park	N/A	719kg of trash	N/A	39kg of trash	HLB cleared litter, debris, and dried leaves to enhance the park’s cleanliness and appearance, while also fostering stronger team camaraderie. The activity collected 39 kg of waste, involved 48 employee volunteers, and recorded a total of 144 volunteer hours.
8	Beach Clean Up @ Desaru, Johor and Pantai Tanjung Lipat, Sabah	N/A	634kg of food	N/A	719kg of trash	Improved beach cleanliness and environmental quality while strengthening community spirit and teamwork. The activity resulted in 719 kg of trash collected, with 141 employee volunteers contributing a total of 327 volunteer hours.
9	Fighting Food Waste: HLB X Kechara Soup Kitchen	N/A	104 meals	N/A	11 charity homes	In collaboration with Kechara Soup Kitchen, we rescued surplus food from supermarkets for redistribution to charity homes and delivered monthly food packs to registered families in PPR communities. From March to June 2024, the initiative supported 11 charity homes and families under Kechara, diverted 634 kg of food from landfills, engaged 36 employee volunteers, and logged 108 volunteer hours.
10	Deepavali CSR 2023	N/A	155 meals	N/A	455 beneficiaries, 14 welfare homes	Organised festive meal donations, deliveries to welfare homes, and spring-cleaning activities to uplift festive cheer. The initiative supported 455 beneficiaries across 14 welfare homes nationwide, sponsored 104 meals, engaged 83 employee volunteers, and recorded 249 volunteer hours.
11	Chinese New Year CSR 2024	N/A	133 meals	N/A	745 beneficiaries across 14 welfare homes nationwide	Donated festive meals to welfare homes to enhance the festive spirit. The initiative supported 745 beneficiaries across 14 welfare homes nationwide and sponsored a total of 155 meals.
12	Hari Raya CSR 2024	N/A	Dry food/household items	N/A	670 beneficiaries across 14 welfare homes	Organised festive meal donations, deliveries to welfare homes, and spring-cleaning activities to enhance festive cheer. The initiative supported 670 beneficiaries across 14 welfare homes nationwide, sponsored 133 meals, engaged 89 employee volunteers, and recorded a total of 267 volunteer hours.
13	Spreading Cheer @ Pertubuhan Kebajikan & Pendidikan Permata Hatiku	N/A	73 workshops	N/A	20 children	Human Resources from HLB organised a visit to bring cheer to the children at the home by donating dry food and household items, as well as spending quality time with them, including celebrating their birthdays. The initiative supported 20 children with food packs and drinks, engaged 14 employee volunteers, and logged a total of 56 volunteer hours.
14	HLB DuitSmart Workshops for Students & Communities	N/A	1,018 pieces of denim	N/A	7,944 beneficiaries	Conducted financial literacy and inclusion workshops featuring educational content to promote informed and sound financial decisions. A total of 73 HLB DuitSmart workshops were held, benefiting 7,944 students and community members, engaging 216 employee volunteers, and logging 432 volunteer hours.
15	Volunteering @ MHL & PJC for Refiller Mobile	N/A	Support + education	N/A	Beneficiaries	Provided support for refilling services and payment assistance while educating attendees on zero-waste practices and the importance of reducing single-use plastics. The initiative engaged 2 employee volunteers and recorded a total of 8 volunteer hours.
16	HLB Jumpstart Workshop for Primus Wellness and Refiller Mobile	N/A	Upskilling	N/A	36 business owners	Provided upskilling training for newly onboarded social enterprises, Refiller Mobile Enterprise and Primus Wellness, covering data science and Microsoft Excel analytics, ESG and sustainability, challenges for microbusinesses, social media basics, and financial scam awareness. The three-month training supported 36 business owners and entrepreneurs, engaged 13 employee volunteers, and logged a total of 33 volunteer hours.
17	Ramadan Festive Cheer @ Perkampungan Orang Asli Sungai Gabai, Hulu Langat: HLISB x Khadijah International Waqf (L) Foundation	N/A	Food packs/drinks	N/A	30 orang asli	In collaboration with Khadijah International Waqf (L) Foundation, HLISB provided one-off support to asnaf (Zakat beneficiary) communities during Ramadan. The initiative supported 30 Orang Asli with iftar food packs and drinks, engaged 4 employee volunteers, and recorded a total of 8 volunteer hours.
18	Program Kasih Harmoni: HLISB x PlusVibes	N/A	Mental health awareness programme	N/A	554 students	In collaboration with PlusVibes, mental health issues among university students were addressed through awareness campaigns, on-site events, and remote therapy sessions via the PlusVibes app. The initiative supported 554 students from Universiti Teknologi MARA (UiTM) Seremban Campus.
19	Program Peduli & Penyayang Asnaf, Warga Emas & Ibu Tunggal Pasca Banjir 2024 Kuala Krai, Kelantan: HLISB x Persatuan Penduduk Gunung Stong	N/A	Basic necessities/food items	N/A	70 families	In collaboration with Persatuan Penduduk Gunung Stong, one-off assistance was provided to villagers affected by the early-year flood. The initiative supported 70 families in the rural areas of Gunung Stong with basic necessities and food items.
20	Marhaban Ya Ramadhan 1445H - Sumbangan Iftar Ramadhan & Bakul Makanan: HLISB x MACMA	N/A	Food items	N/A	130 asnaf	In collaboration with Persatuan Cina Muslim Malaysia (MACMA), one-off assistance was provided to asnaf mualafs (Muslim converts) and fakir miskins (economically disadvantaged individuals). The initiative supported 130 beneficiaries with food items.
21	AIBIM Ramadan Relief Program - Kempen Seorang Sekampit Beras 2024 (1445 H): HLISB x AIBIM x ABIM	N/A	Food items/cash	N/A	20 asnaf families	In collaboration with AIBIM and Angkatan Belia Islam Malaysia (ABIM), we provided one-off assistance to families from the asnaf and B40 categories. The initiative supported 20 families with food items and cash.
22	Ramadan CSR Programme: HLISB x BERNAMA	N/A	iftar food packs and basic necessities	N/A	1,000 members	In collaboration with the Malaysian National News Agency (BERNAMA), we provided one-off assistance to the public during Ramadan. Through this initiative, 1,000 individuals received iftar food packs and essential items.
23	Program Celik Muamalat	N/A	Financial literacy programme	N/A	200 students and 20 single mothers	We delivered a financial literacy programme grounded in Shariah principles, designed for both students and adults. Through this initiative, we supported 200 students from Universiti Sultan Zainal Abidin’s Fakulti Pengajian Kontemporari Islam and PERISYA, as well as 20 single mothers from SURI.
24	Jom Cakna: Program Daya Tahan Kewangan PPR	N/A	Financial literacy programme	N/A	400 residents	In collaboration with Perbadanan Insurans Deposit Malaysia (“PIDM”), we provided PPR residents with essential awareness on financial opportunities, key resources, and guidance on recognising fraud and scams. Through this initiative, we supported 400 residents from PPR Sri Pantai in Kuala Lumpur.

Shows an increase monetarily or the number of beneficiaries from 2023 report.

Shows a decrease monetarily or the number of beneficiaries from 2023 report

1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual and Sustainability report.

2. The information above is derived from Hong Leong Bank Berhad’s 2024 Annual and Sustainability Report. Email correspondence was made between 1 November – 20 November 2025 to seek further clarification, however, no reply was received.

This independent report is produced without sponsorship from any organisation. The objective of the Bursa Top 20 is to promote philanthropy and encourage charitable giving among for-profit organisations.

Highlights From Hong Leong Bank Berhad's Giving

Focus Areas of Hong Leong Bank Berhad

Beneficiaries of Hong Leong Bank Berhad

Hong Leong Bank Berhad reported community investments of RM476,600 in FY2024, equivalent to a 0.01% profit-to-giving ratio, representing an increase from RM350,000 in the previous year. The majority of its contributions were allocated to educational initiatives (35.7%), followed by welfare (28.6%) and environmental causes (17.9%).

A significant portion of HLB’s initiatives focused on education through ongoing programmes such as HLB Jumpstart, Program Kasih Harmoni and Program Celik Muamalat. Most of the Bank’s giving was directed towards community beneficiaries (44%), followed by youth (20%) and environmental beneficiaries (12%). However, HLB reported a decline in total employee volunteer hours, recording 3,091 hours in FY2024 compared to 7,943 hours in FY2023.