WHO'S THE MOST CHARITABLE?
How CelcomDigi Berhad Gives Back To Society?
CelcomDigi Berhad
CelcomDigi is driven by their purpose of Advancing and Inspiring Society through technology and innovation, with a strong commitment to being an inclusive and responsible business institution. Today, they serve more than 20 million customers across the nation, leveraging the combined scale, experience, and talents of two homegrown brands: Celcom and Digi.
CelcomDigi aspires to be a new innovation icon for Malaysia, and a company that has the scale and resources to be the nation’s digital growth engine, to nurture local talents, to develop the local digital ecosystem, to bring the best solutions, offers, and experiences to their customers, and to be a brand that customers can trust and rely on in the age of ‘digital-everything’.
Fiscal Year-End: 31 December 2024
The net profit of CelcomDigi Berhad decreased in FY2024 to RM1.38 billion from RM1.55 billion during the previous financial year.
CelcomDigi Berhad reported a year-on-year net profit growth of 11.7%.
CelcomDigi declared a net dividend of 14.3 sen per share, returning a total payout of RM1.65 billion to their shareholders, exceeding the minimum 80% dividend payout ratio
The Group did not specify the total amount of contribution made towards Zakat during FY2024.
Total community investment made by CelcomDigi during FY2024, was RM2.32 million. This contribution was made through community investment.
CelcomDigi Berhad did not specify the total employee volunteer hours in their FY2024 annual and sustainability report.
CelcomDigi Berhad:
Cash, In-Kind and Employee Volunteer Hours
| No. | Contribution | Based on Previous Yr | Cash Giving | In-kind Giving | Employee Volunteer Hours | Beneficiaries | |
|---|---|---|---|---|---|---|---|
| 1 | Scam Awareness |  | N/A | Awareness programme | N/A | 1,020,000 people online | The Jelajah Anti-Scam Kebangsaan was conducted in collaboration with Gabungan Bertindak Anti-Scam (GBAS), Cybersecurity Malaysia (CSM) and the Malaysian Crime Prevention Foundation (MCPF) to strengthen public awareness and protection against fraud and scams. In partnership with these organisations, a series of roadshows were co-organised across Johor, Kedah and Perak, reaching more than 20,000 individuals over two years. This effort was complemented by a Scam Awareness and Online Safety Workshop Series, which brought together professionals to build a network of advocates among journalists, radio hosts and civil servants. To further extend its reach, Malaysiakini collaborated with the Royal Malaysia Police (PDRM) to produce scam awareness content for social media, an ongoing initiative that has engaged and reached over one million people online. |
| 3 | Future Skills For All (FS4A) | | N/A | Educational programme | N/A | 67,840 beneficiaries | The Future Skills For All (FS4A) initiative provided instructors and children with coding skills through collaborations with ARUS Academy, UNICEF Malaysia and the Malaysia Digital Economy Corporation (MDEC). As a result of this programme, 63,374 students and trainers—including teachers and community leaders—actively used the platform to access courses, while 3,956 students and 510 teachers from 956 schools nationwide received hands-on training. |
| 12 | Flood preparedness, relief and recovery | | RM2.00M | Relief Aid | N/A | 96,000 disaster victims | Over 1.2 million early-warning text messages were sent to potential flood victims, while RM2 million in flood relief funds were provisioned for deployment via MRA to address severe flooding nationwide. These funds were used to provide essential items to over 96,000 people and to set up mobile clinics. |
| 2 | Child Safety Online | N/A | Awareness programme | N/A | Youth | The Creators In Real Life (IRL) programme is a cross-industry partnership involving the Ministry of Communications, Meta Platforms Inc., and the Multimedia Content Forum of Malaysia (Content Forum), aimed at raising awareness of scams and promoting online safety among social media influencers and content creators. This effort is complemented by initiatives such as the Women’s Center for Change, where participatory workshops were conducted to equip educators with the knowledge and tools to promote children’s online safety. | |
| 4 | CelcomDigi Young Innovators Programme (CDYDIP) | N/A | Upskilling programme | N/A | 1,400 students | Through Universiti Teknologi Mara (UiTM), the CelcomDigi Young Innovators Programme (CDYDIP) upskilled children from underprivileged and rural schools to learn robotics and coding. In 2024, more than 1,400 students took part. | |
| 5 | CelcomDigi go Innovate Together (goIT) | N/A | Education | N/A | Youth | In collaboration with Tata Consultancy Services (TCS), CelcomDigi go Innovate Together (goIT) prepared students for STEM (science, technology, engineering, and mathematics), computer science, design thinking, and innovation courses. | |
| 6 | MY5G CEO Roundtable 2024 | N/A | Education | N/A | Community | Top minds gathered for strategic discussions around 5G | |
| 7 | Elevating Esports | N/A | e-Sports sponsorship | N/A | Youth | CelcomDigi collaborated with Microsoft to offer Malaysian gamers exclusive deals and enhanced gaming experiences, while partnering with Alliance to promote Malaysian esports competitors on the international stage. In addition, a collaboration with the Selangor Red Giants (SRG) focused on developing world-class esports athletes and strengthening Malaysia’s esports ecosystem. | |
| 8 | Community Aid | N/A | Relief Aid | N/A | Disaster Victims | Worked along with the Malaysian Relief Agency (MRA) to speed the distribution of aid to flood victims. | |
| 9 | S.A.F.E Internet webpage | N/A | Awareness Programme | N/A | 8,000,000 online users | The S.A.F.E. the Internet (Smart, Aware, Fortify and Empathy) programme was designed to raise awareness of online safety among diverse groups, including students, government employees, senior citizens and marginalised communities. As part of the initiative, clear and concise instructional materials on internet safety were developed, reaching approximately 8 million people through social media and other online platforms. | |
| 10 | Training-the-trainer (TTT) sessions | N/A | 322 NADI Centres | N/A | 1974 people | Over 1,974 community leaders, including managers of all 322 NADI centers run by CelcomDigi, were trained through training-the-trainer (TTT) sessions. | |
| 11 | Creators IRL campaign and Masterclasses | N/A | Awareness programme | N/A | 12 million reached | The Creators IRL Campaign and Masterclasses featured scam awareness and online safety workshops led by industry experts, aimed at building a network of advocates among civil servants, content creators and radio deejays. The campaign was amplified through co-created social media content, achieving a combined reach of nearly 12 million. |
Shows an increase monetarily or the number of beneficiaries from 2023 report.
Shows a decrease monetarily or the number of beneficiaries from 2023 report
1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual and Sustainability report.
2. The information above is derived from CelcomDigi Berhad’s 2024 Annual and Sustainability Report. Email correspondence was made between 1 November – 20 November 2025 to seek further clarification, however, no reply was received.
This independent report is produced without sponsorship from any organisation. The objective of the Bursa Top 20 is to promote philanthropy and encourage charitable giving among for-profit organisations.
Focus Areas of CelcomDigi Berhad
Beneficiaries of CelcomDigi Berhad
In FY2024, CelcomDigi Berhad reported community investments amounting to RM2,320,410, with the majority allocated to educational initiatives (75%), followed by relief aid (16.7%) and sports-related initiatives (8.3%). This contribution represented 0.17% of the Group’s cash-to-profit giving ratio.
As part of its education-focused efforts, CelcomDigi implemented programmes such as Future Skills for All and online safety awareness workshops, including scam prevention and child online safety initiatives under the S.A.F.E. Internet programme. All these initiatives reportedly benefited approximately 206,000 individuals.
In terms of beneficiary focus, the largest share of CelcomDigi’s contributions targeted youth beneficiaries (45.5%), followed by the community at large (36.4%) and disaster victims (18.2%). However, CelcomDigi Berhad did not disclose any employee volunteer hours in its annual or sustainability report
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