Job Title
Senior Associate, Marketing Communications
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Company
Description
Edvolution Enterprise is seeking a skilled and dedicated Marketing Communications Senior Associate who is passionate about our mission and our work to join the Brand & Marketing team.
You will play a crucial role in getting the word out about Edvolution’s programmes, services, and areas of impact within the local and regional education sector. You will also have the opportunity to influence narratives and conversations about education issues, while honing your insight and understanding of the sector through engaging with stakeholders at multiple levels.
Your core responsibilities will include managing Edvolution’s social media channels, running strategic digital marketing campaigns, and producing engaging content for Edvolution’s website, newsletter, and print materials. In addition to experience in marketing and/or communications functions, we are looking for candidates who possess a keen understanding or interest in the education sector, including sensitivity towards current issues and challenges affecting our schools, teachers, and students.
Hybrid and remote work arrangements are possible, subject to discussion. Occasionally, the Marketing Communications Senior Associate may be required to attend meetings in Kuala Lumpur, Penang, or travel as needed.
Responsibilities
1) Managing Edvolution’s social media channels
- Manage the planning and delivery of regular content updates on Edvolution’s social media channels (including newsletter and blog) to grow follower base and engagement.
- Conduct regular analyses of Edvolution’s audiences and historical performance to identify trends and insights.
- Coordinate monthly discussions to evaluate social media performance and to identify opportunities and challenges.
- Ensure Edvolution’s social media channels are up-to-date and well-presented, responding to enquiries and comments in a timely manner.
- Consult and liaise professionally with vendors, colleagues and external stakeholders, including funders and government officers, as necessary for social media deliverables.
2) Running engaging digital marketing campaigns
- Research and present integrated strategies and campaign ideas for Edvolution’s digital channels (including social media, newsletter, website, messaging groups, etc.) to drive awareness, interest, and engagement among target audiences.
- Lead, manage, and monitor the delivery of digital marketing campaigns to achieve defined marketing goals.
- Conduct consumer research to enrich insight and understanding of specific audience groups, including demographic and psychographic analysis.
- Ideate and participate in discussions with colleagues to develop key messaging for Edvolution’s various programmes and projects.
3) Producing engaging content
- Produce short and long-form written content for Edvolution’s website, blog, newsletter, print materials, and other marketing collaterals in English and/or Bahasa Melayu.
- Manage and support the production of visual assets, including providing direction on look & feel, copy and artwork, in collaboration with graphic designers and video editors.
- Support with the logistics and production of print collaterals, including brochures, report booklets, leaflets, and other branded collaterals.
4) Supporting the brand & marketing function
- Support the Brand and Marketing Lead, where necessary, on other projects:
- Event planning & coordination
- Media engagement
- Brand strategy
- Providing marketing support to other teams.
Requirements
- 3-5 years’ experience in marketing, communications, advertising, media, or similar functions.
- Strong copywriting and editorial skills in English and/or Bahasa Melayu. Experience with graphic design and video editing are a bonus.
- Knowledgeable and experienced with social media, marketing, communications, and analytics tools and platforms.
- Possesses a high degree of attention to detail and conscientiousness.
- Able to demonstrate outstanding communication, interpersonal, and organisational skills.
- Passionate about Edvolution’s mission and invested in revolutionising education.
- Able to work virtually, including usage of Google Workspace, Zoom, etc.
- Able to occasionally travel and attend meetings in the Klang Valley area.
- Experience in the nonprofit, education, or training sector is an advantage.
Job Category
Vacancy type
Working Arrangements
Hybrid (Office-WFH)
More Details
Website
https://myedvolution.com
Apply Now
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