Marketing. Senior Manager

Key Responsibilities
● Build and strengthen TFM’s brand as a key influencer and leader in education
o Lead the planning for TFM’s Brand Strategy, increase awareness and deepen the
understanding of the work TFM is doing amongst the public.
o Strategise and seek media opportunities and platforms to advocate for the mission
and strengthen TFM’s value-add and presence as an education thought leader.
o Be the brand lead and drive the overall brand narrative and visual identity internally within TFM and externally with partners, supporters and other key stakeholders.
o Proactively identify and manage issues that may detract and jeopardise TFM’s brand
to safeguard TFM’s reputation.

● Strengthen TFM’s media presence
o Develop and implement media strategies (Eg. strategic partnerships, developing press
releases)
o Build relationships with key media titles, personnel, influencers & external
ambassadors to increase awareness and establish TFM as a thought leader and
influencer in the education space.
o Be TFM’s representative for the media to manage and mitigate issues and risks that
TFM may face that would impact our reputation.
o Ensure that TFM is portrayed accurately and positively through news coverage.

● Increase awareness and gain leads through data-informed campaigns or marketing
activities
o Lead the conceptualisation and development of recruitment and donation campaigns
to inspire action among target audiences.
o Strengthen TFM’s digital marketing capabilities to increase awareness about TFM and
gain recruitment and donation leads through multiple digital marketing channels.
o Keep abreast and updated on digital marketing trends and seek out partnerships to
drive this as an area of growth for TFM.
o Lead brand performance reporting and make data-informed decisions with website,
social media and advertising analytics.

● Support and strengthen TFM’s social media and content strategy
o Be a strong thought partner and advise on overall strategy and approach to social
media content.
o Support the Marketing team through content creation (writing), specifically in areas
such as vetting through and editing social media content, long-form content and press
releases.

● Oversee, craft and align TFM’s movement and external communications strategy
o Align internal functions to a consistent brand voice.
o Work with internal functions and the CEO to drive and craft high-impact key
communications to external stakeholders and the TFM movement.

● Team culture and development:
o Lead, manage and develop the Marketing team comprising Marketing Associates and
Senior Associates.
o Contribute to developing Growth team culture by collectively brainstorming and
driving team engagement efforts with other Growth managers.
o Establish structures, processes and enhance ways of working to improve team
effectiveness.
o Contribute to the overall organisational strategy and culture as an active participant and contributor to the discussions and initiatives in the Extended Leadership Team (ELT) space.