The Digital Marketing Specialist will be responsible for supporting the Digital Marketing Team in digital campaign planning, journey design, optimisation, and channel mix to improve CPA, ROAS and channel diversification. It will involve functional knowledge and familiarity with digital marketing platforms and digital analytics.
The Digital Marketing Specialist must have strong knowledge across areas of digital marketing and be able to successfully lead/execute/convert campaigns within each specialty area of digital marketing. This person will also look at campaign and first party data to provide insights and segmentation to enhance campaigns.
Develop strategies to drive online traffic to the organisation's website/social media platforms
Track conversion rates – what worked, what didn’t, and why?
Implement paid search, PPC, and SEO strategies/campaigns
Raise brand awareness and online presence via digital marketing projects and campaigns
Ensure that campaigns are consistently optimised, and new in-market opportunities are explored/tested
Understand how to maximise budget and opportunity for each campaign
Provide actionable insights based on campaign and first party data
Review new technology trends and opportunities to ensure the organisation is a digital marketing leader within the industry, and in the digital marketing space
Communicate the value digital marketing campaigns can bring to an organisation with stakeholders
Develop social presence and advocate for the brand effectively
Degree in Business/Marketing/Digital Marketing with at least 3-5 years of related working experience
Know the basics of marketing; plan, create and implement a marketing strategy and funnel management
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
SQL + Python knowledge would be advantageous
Possess an understanding of the available key measurement tools
Working experience in implementing tracking concepts via Google Analytics and Google Tag Manager is a plus
Knowledge in marketing trends and news e.g. Google updates and changes in algorithms
Good planning and time management skills
Creative and possess good presentation skills
Excellent analytical, planning and project management skills
Ability to deal with fast-moving situations and multitask
Wiki Impact is an online platform dedicated to the impact industry. We share stories and data on issues that matter, highlighting impact-driven organizations and changemakers on the ground. Now, everyone can experience the impact industry, get data to give effectively, and bring more fulfilment and purpose to life.