Reporting to the Brand & Digital Marketing Manager, the Digital Marketing Specialist is responsible for supporting the digital marketing team in digital campaign planning, journey design, optimisation, and channel mix to improve CPA, ROAS, and channel diversification. It will involve functional knowledge and familiarity with digital marketing platforms and digital analytics.
The Digital Marketing Specialist must have strong knowledge across areas of digital marketing and be able to successfully lead/execute/convert campaigns within each specialty area of digital marketing.
Develop strategies to drive online traffic to the organisation's website/social media platforms
Track conversion rates – what worked, what didn’t, and why?
Implement paid search, PPC, and SEO strategies/campaigns
Raise brand awareness and online presence via digital marketing projects and campaigns
Ensure campaigns are consistently optimised, and new in-market opportunities are explored/tested
Understand how to maximise budget and opportunity for each campaign
Review new technology trends and opportunities to ensure the company is a digital marketing leader within the industry, and in the digital marketing space
Able to work with, and communicate with stakeholders the value that digital marketing campaigns can bring to an organisation
Degree in Business/Marketing/Digital Marketing with at least 3-5 years related working experience
Know the basics of marketing; plan, create and implement a marketing strategy and funnel management
Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
Ability to develop social presence and advocate for brands effectively
Understand the key measurement tools available
Working experience in implementing tracking concepts via Google Analytics and Google Tag Manager is a plus
Well-informed on marketing trends and news e.g. Google updates and changes in algorithms
Good planning and time management skills
Possess creative and good presentation skills
Excellent analytical, planning, and project management skills
Ability to deal with fast-moving situations and multi-task
Please send your resume stating your availability and expected salary to firstname.lastname@example.org. Only shortlisted candidates will be notified.
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