Job Title
Digital Marketing Executive
Digital Marketing Executive
The Digital Marketing Executive is primarily responsible for the implementation/execution of marketing strategies, campaigns and copywriting. The Marketing Executive is part of the Comms Team and works closely with the MarComms Manager to share our stories/news/promotions with our beneficiaries, partners and followers across various platforms. It requires a candidate who is passionate about the art of marketing.
Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and update website.
Collaborate with designers to improve user experience.
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date.
Maintain partnerships with media agencies and vendors.
Develop efficient and intuitive marketing strategies and execute them across various platforms.
Copywriting for diverse marketing distributions.
Preferred Experience and Knowledge
Necessary technical, functional or language skills
Wiki Impact is an online platform dedicated to the impact industry. We share stories and data on issues that matter, highlighting impact-driven organizations and changemakers on the ground. Now, everyone can experience the impact industry, get data to give effectively, and bring more fulfilment and purpose to life.
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