Demand Generation Manager

- Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline.
- Leading A/B testing strategies and execution across all channels.
- Monitoring and optimizing campaigns and programs.
- Developing customer personas and knowing their buying preferences.
- Knowing the company’s brand and products inside and out.
- Assisting in content development to target consumers throughout the customer lifecycle.
- Working within a team of digital marketing professionals and collaborating with other departments like sales and content, to develop and enhance strategies and build effective support programs, such as sales enablement.
- Identifying new markets and advertising tactics to encourage business growth.
- Assuring buy-in and budget support from senior leadership and stakeholders.
- Delivering performance reports to leadership and departments you partner with.