The Center for Orang Asli Concerns (COAC) was established in 1989 to advance the cause of the Orang Asli – especially in the greater dissemination of Orang Asli news and views, assisting in court cases involving Orang Asli rights, or in developing arguments for lobbying and advocacy work. COAC also facilitates Orang Asli initiatives at self-development and in defense of their rights, and supports those who want to promote such initiatives.