The Celebrity Engagement Executive is responsible for World Vision Malaysia's celebrity and influencer marketing initiatives.
Responsibilities
• Lead the implementation of celebrity and influencer engagement strategy across the organisation
• Engage high profile celebrities and key influencers who are committed to the work of World Vision through a process of prospect assessment
• Ensure effective and timely recruitment for all relevant activities
• Manage celebrity and influencer relationships
• Undertake a review of all current contacts against objectives and requirements
• Develop and manage relationships with celebrity agents and management teams, set up and maintain an up-to-date database of contacts that comply with the Data Protection Act
• Manage celebrity events and appearances, ensuring they are effectively briefed
Requirements
• Degree in Marketing/Communications with related working experience
• At least three (3) years of working experience
• Working knowledge and familiarity with celebrity management
• Written and spoken Mandarin literacy an advantage
• Ability to work quickly and accurately under pressure; able to multi-task
• Able to communicate well and work independently