Zenna Law

After completing her Bachelor’s in Politics from University College London, Zenna Law returned home with the mindset of fighting the ongoing modern-day slavery in Malaysia’s migrant worker recruitment.

She went forth to hone her skills by gaining experience in nonprofit advocacy, diplomacy, social innovation, social services and state research across Moscow, Geneva and London. Her experiences in different organisations culminated in the formation of Pinkcollar Employment Agency in 2017.

The core goal of Pinkcollar is to improve the recruitment and hiring practices of the heavily exploited domestic foreign workers in Malaysia. Domestic helpers hired under Pinkcollar were not charged any placement fees or salary deductions, removing the common practice of debt bondage in domestic helpers’ recruitment process.

Pinkcollar managed to place over 112 migrant domestic workers into jobs and accumulated over RM140,000 in recruitment debt savings since its establishment.

In 2022, Pinkcollar Employment Agency gained a USD200,000 award from the Global Fund to End Modern Slavery to provide their services to impact Indonesian migrant workers and Malaysia’s manufacturing sector. Zenna Law and her colleagues who founded Pink Collar are listed on Asia’s Forbes 30 Under 30 in 2022.

Making an impact in Malaysia’s migrant worker recruitment space means delivering a thoughtful and effective market solution that meets the hiring needs of employers while ensuring safe and dignified jobs for migrant workers.
It means making a long-term and positive difference in how migrant workers are typically recruited for jobs in Malaysia by demonstrating the effectiveness of a responsible recruitment model in increasing migration success and retention rates of migrant workers instead of using forced labour practices to keep workers in jobs.
Making an impact means enabling a better ecosystem for migrant workers in Malaysia that will also enable their capacity to follow through with their own hopes for their families and themselves in the future.