In a world increasingly conscious of its environmental responsibilities, Suthan emerges as a visionary entrepreneur leading the charge in the conversion of waste into wealth. Driven by an unrelenting passion for sustainability and an unwavering commitment to innovation, Suthan has not only established a thriving business but has also become a catalyst for a greener, more sustainable future in Malaysia.
As the founder and driving force behind EDAR, a pioneering waste-to-wealth company, Suthan has redefined the conventional concept of waste management. He has seamlessly integrated the idea of obtaining discounted groceries in exchange for recycling through the EDAR app and its walk-in EDAR grocery outlets.
EDAR, formerly known as BeliGas, serves as a digital wholesaler for F&Bs and SMEs, setting itself apart from competitors through its employment of ex-convicts. Having grown up in the B40 community, Suthan witnessed the struggles of marginalized individuals, a category from which many ex-convicts originate. Driven by a sense of responsibility, he decided to lend them a helping hand. Through EDAR, these individuals are offered a second chance, allowing them to harness their skills, reintegrate into society step by step, and make a positive contribution.
Making an impact is about leaving a lasting legacy that extends beyond me and my community. It’s about recognizing that each of us has the power to be a force for good and inspire others to do the same. Our actions and decisions have generational consequences, and that by consciously choosing actions that benefit others and the world at large, we can contribute to giving a more compassionate, equitable, and sustainable future for all.