Joycelyn Lee

Joycelyn Lee is the co-founder of Pit Stop Community Cafe (PSCC), an organisation with a mission to reach out to Kuala Lumpur’s homeless and underprivileged through food and other welfare services. PSCC was established in 2016 and feeds those on the streets on a weekly basis.

Previously, Joycelyn worked as a journalist for 14 years at notable publications such as New Straits Times, Business Times, Stints at The Sun Business Desk and The Edge Weekly. She was also part of the pioneer team for The Edge Online and Daily. Further to that, Joceyln spent another 10 years in corporate communications, specialising in issues management, crisis communications and corporate reputation management.

Despite the thrill of working in the fast-paced and robust corporate environment, Joycelyn was eager to give back to the local community through means of service. With ample experience and knowledge from her corporate experience, she launched Pit Stop Community Cafe.

Since the purposeful move, Joycelyn and her team have been working on issues related to homelessness, urban poverty and food security, with an emphasis on food rescue and repurposing. As of 2017, Pit Stop Community Cafe has served over 80,000 meal portions, while serving over 50,000 people. Currently, the organisation consistently serves four times a week and is working hard to provide care for people on the streets.

If I can help even one person understand that they are only limited by themselves and that we can all be agents of change if we so choose, I have already made an impact.

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