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How Malaysia's Biggest Public Companies Give Back To Society?

Hong Leong Bank Berhad (HLB)

Part of the Hong Leong Group, Hong Leong Bank Berhad (HLB) is a leading financial services company headquartered in Kuala Lumpur, Malaysia that serves as a community and customer-centred bank with a focus on providing innovative digital solutions for the financial services industry. 

The Bank is committed towards integrating environmental, social and governance (“ESG”) considerations into business practices guided by five sustainability themes; Digital At The Core, Workforce Readiness, Socially Responsible Business, Environmental Management and Community Investment. 

Fiscal Year-End: 30 June 2021

*Proportion of in-kind giving is not visualized in the chart above.

The net profit increased by 14.7% from previous financial year to a record RM2.86 billion.

HLB’s total dividend for FY2021 payout ratio of 36% which amounts to RM1.02 billion.

Total cash contributions made by the Bank during FY2021 was approximately RM346,727, as found in their sustainability report.

The total monetary amount of in-kind contribution given by Hong Leong Bank Berhad was not detailed in their sustainability report.

The total employee volunteer hours reported by HLB in FY2021 is 420 hours.

Hong Leong Bank Berhad:
Cash, In-Kind and Employee Volunteer Hours

No.ContributionCash GivingIn-kind GivingEmployee Volunteer HoursBeneficiaries
1MERCY Malaysia COVID-19 fundRM255kN/AN/ABeneficiaries of MERCY MalaysiaHLB contributed RM 200,000 and allocated all the excess funds from closed loan accounts worth RM55,368.86 to MERCY Malaysia’s COVID-19 Fund. This contribution helped purchase medical supplies for hospitals, essential items for marginalised groups and assisted MERCY Malaysia to their continuous humanitarian assistance for those affected by the pandemic.
2Donation to PPUMRM27kN/AN/APusat Perubatan Universiti Malaya (PPUM)Pusat Perubatan University Malaya (PPUM) received a donation of RM27,000 from HLB, which was used to purchase High Flow Cannula Oxygen units.
3HLISB 'Turun Padang'N/ANew normal starter packsN/A1,000 Orang AsliThrough the HLISB Turun Padang initiative, “New Normal Starter Packs” containing hand sanitisers, reusable face masks and educational material on COVID-19 prevention were distributed to more than 1,000 members of the Orang Asli community. Sharing sessions on hygiene practices were also provided as part of the initiative.
4Earth Hero' projectN/AAwareness initiativeN/AHLB Pocket Connect for Junior Savers usersHLB launched a new project called "Earth Hero” in FY2021 in an effort to share knowledge and expertise with our customers and communities on issues related to sustainability and environmental conservation. It encourages children to adopt environmentally conscious and financially sound habits via its highly engaging platform.
5Celik Mualamat' programmeN/AEducation sessionsN/A100 undergraduatesIn FY2021, HLB engaged 100 undergraduates from public universities through a virtual speaking session to educate them on Islamic money and financial management via the 'Celik Mualamat' programme lecture series.
6HLB LaunchPadN/AN/A100 hrs20 startupsHLB LaunchPad is a mentorship programme, implemented in collaboration with ecosystem partners, such as MBAN, Cradle, Malaysia Digital Economy Corporation (“MDEC”), PitchIn and MaGIC, where finalists of the programme are given the opportunity to participate in a 6-month pilot programme with the Bank. HLB's senior management team invested over 100 hours in FY2021 to coach and mentor these 20 start-ups.
7Jumpstart@65N/A2 public webinars, 5 student training sessions and 2 community workshopsN/A1000 community membersJumpstart@65 is a community facility that connects HLB employees to social enterprises to co-create innovative solutions addressing community issues. Some events organised in FY2021 at Jumpstart@65 is 4 co-creation sessions, 2 public webinar events, 5 student training sessions and 2 community workshops.
8Contributing to communities during festivalsRM64k contributed by HLB and RM35k raised by HLB employeesN/AN/A7 organisationsRM100,000 was contributed to the communities in need, in which RM64,359 were contributed by HLB and RM35,641 was raised by HLB employees. HLB worked with 7 organisations comprising welfare homes, orphanages and nursing homes in Penang, Selangor, Johor, Pahang, Sarawak, Negeri Sembilan, and Sabah.
9DuitSmartN/AWorkshopN/A422 studentsDuitSmart virtual workshops to educate on financial literacy which benefited 422 students.
10DuitSmartN/AOnline bite-sized contentN/A1,954,226 reachedIn FY2021, DuitSmart made several efforts to broaden the scope of our impact by creating bite-sized social media content on financial literacy for the public that reached 1,954,226 beneficiaries.
11Financial Literacy for the visually impairedN/AN/A320 hrs5 schools for the blind, 55,000 members and 6 Associations for the blindHLB developed 30 financial literacy content in audio format in English, Bahasa Malaysia and Mandarin in collaboration with blind associations in Malaysia for topics such as Understanding Common Financial Jargon, Investment and Savings, Financing, Scams, Emergency Fund Planning and EPF Members Entitlement. These audio files were recorded in-house by HLB employees who had volunteered 320 hours for this project.

1. The numerical value for total cash and in-kind giving was calculated based on individual monetary mentions in the Annual and Sustainability report.

2. The information above is derived from Hong Leong Bank Berhad’s 2021 Annual and Sustainability Report. Email correspondence was made between between 8 July – 3 August 2022 to seek further clarification, as reflected in the table above. 

See How Hong Leong Bank Berhad Ranks Against The Other Top 19 Public-Listed Companies

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